During 2003 in the United States, the “Automated Retail Convenience” Channel (better known as the Vending or Vend Channel) accounted for $42 billion in sales. According to the national vending trade association, over 100 million Americans will use one of 7 million vending machines each day.

As the VP of Marketing for a major CPG with a great new product, how does your brand penetrate this channel?

By leveraging our experience and relationships in the Vend Channel, Vision allows our clients to easily navigate the complex and highly fragmented channel. With approximately 13,000 Vending Operators in the USA, the Vend Channel can be overwhelming for a company that is focused on the Food, Mass, Drug and C-Store channels.

Vision helps its CPG clients cost-effectively communicate with Product Distributors, Product Brokers, Vending Operators, Office Coffee Service providers and Vending Machine Manufacturers.

Vision conducts strategic test markets based on market segmentation analysis and demographic targeting. Not only do we track individual vending machine sales data by SKU and create comprehensive research studies, Vision also conducts  focus groups and customer intercepts at vending machine locations. This unique service provides our clients with invaluable business intelligence.

Vision works closely with a select network of vending operators around the USA that utilize leading edge software systems and handheld computers that monitor each vending machine for exact inventory control, item-level sales and merchandising, complete cash accountability, and financial analysis. Our research data is the most accurate and reliable in the vending industry.