Guerilla Marketing
Vision generates positive word-of-mouth with non traditional advertising and non traditional marketing tactics.
Vision's formula is simple. Surprise = Buzz = Media Exposure = More Buzz.
Results-oriented Guerrilla Marketing often flies under the consumers' radar. It also circumvents decision makers' ever sensitive marketing filters.
In addition to creativity and out-of-this-world imagination, our Guerilla Marketing tactics require unique marketing management skills.
For selected client engagements, Vision targets "influencers", the social or business leaders who set trends among their peers. By proactively "recruiting" these influencers, we are able to generate positive word-of-mouth for a client's company and its brand.
Word of Mouth or Buzz is the act of a customer sharing his or her experience with another person. A recommendation or tip passed from one customer to another by word of mouth provides credibility, reduces doubt in the customer's mind, and plays a critical factor in the customer's final selection or purchasing decision.
We must all understand this: Controversy creates Buzz. Think Richard Branson of Virgin, Larry Ellison of Oracle or Donald Trump of the Trump Organization. They are masters of Buzz...masters of effectively managing controversy. Buzz building techniques are a cost-effective way to gain new customers without a large investment, and a good complement to your ongoing, traditional marketing activities.