The premium coffee business has been booming ever since a once tiny Seattle-based company embedded its brand into our American culture. Executive management within their businesses increasingly recognize that providing premium office coffee service (OCS) to their employees is a cost-effective benefit that boosts workforce morale. Furthermore, the economic and productivity loss when employees “run out” for a quick grande mocha across the street is staggering.

OCS providers face many of the same challenges experienced by Vending Operators. As coffee beans, paper cups, brewing equipment, gasoline and health insurance costs rise each year, OCS providers are required to “out market” and “out sell” the competition. But how?

The answer is simple: sell on service. Again, before selling on Service, the OCS provider should establish its brand. Prospective customers need to achieve a sense of comfort based on the professional look and feel of all the identity elements that encompass the “brand”.

These brand elements include your company logo, brochure, web site, truck graphics, branded cups, and employee uniforms. When all of these elements are effectively synchronized, an OCS provider establishes more credibility and increases their professional presence in the marketplace.

Office Coffee Service providers, both large and small, need cost effective marketing solutions that differentiate their companies from the competition and increase account sales.