Vending Machines Marketing
Innovate or Stagnate
Innovation is the challenge that most Vending Machine Manufacturers face. Your team in R&D has just invented the most versatile vending equipment that is easy to use, easy to fix and easy to produce. Now what?
Marketing your Vending Equipment in the Channel Leveraging Vision's experience in the Vend Channel and relationships with Consumer Packaged Goods Manufacturers, Vending Operators, Equipment Distributors, and Office Coffee Service providers allows our clients to easily navigate the complex and highly fragmented channel.
By creating a teaming partnership approach among specific CPG product brands and vending operators around the country, we establish win-win marketing programs that allow all of our clients to flourish.
Since there are approximately 15,000 Vending Operators in the USA, positioning new equipment in the channel can be daunting. What is your message? How do you reach and persuade these prospects to purchase and utilize your equipment?
Vending Machine Market in the USA:
- 3,229,000 cold beverage (bottle and can)
vending machines
- 1,252,000 snack and candy (glass front)
vending machines
- 347,000 hot beverage (coffee) vending
machines
- 162,000 cold food vending machines
- 138,000 cigarette vending machines
- 116,000 ice cream vending machines
- 80,250 milk vending machines
USA Bulk Vending Machine Market:
- 909,000 bulk gum ball vending machines
- 726,200 bulk novelty capsule vending
machines
- 419,000 bulk candy/nut vending machines